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寻常设计|让人一再回味的美味夹心,杭州ADANGS新概念汉堡店

封面照片
寻常设计|让人一再回味的美味夹心,杭州ADANGS新概念汉堡店
image © 寻常设计
所有图片及文字来源:寻常设计

 

艾顿思Adangs是一家为客户提供高品质汉堡的轻食餐饮新创品牌,在欧美金融城EFC汉堡店的空间设计上,希望为客户营造区别于常规快餐店环境注重格调与品质的就餐体验。在设计公司的选择上,通过对实际落地项目的考察了解,Adangs创始人最终选择委托杭州寻常设计来设计店铺空间。

Adangs is a brand-new restaurant that focuses on providing high quality burger. The founder wants to have an exclusive restaurant has class and make the guests are able to enjoy the delicacy and great atmosphere. After knowing Usual Studio’s projects and concepts, the founder consigned us to give this restaurant a whole new look.

 

在设计的开始,提取了汉堡的经典形象中夹心的元素,夹心是汉堡的品质核心。品牌logo形象也来源于对汉堡经典形象的解读。

To start the concept-design, we used the most important part of the burger, the patties and topping, as the main idea of Adangs logo. Simplest way to tell everyone that we focused on the most critical part, just like Adangs does.

 

寻常设计将店面空间理解为被建筑楼板限定的夹心空间,如汉堡一般最精彩与最美味的就在夹心之间。蜿蜒飘逸的灯带曲线撑满了店铺的主立面成为引人注目的视觉形象,吸引着经过的路人。

Being sandwiched in the burger, no doubt patties and toppings are the best and fabulous part which makes the whole burger so tasty. Likewise, we Usual Studio wants to present the most attractive part is inside the restaurant, the elegant gesture between the floor and ceiling. The waving ceiling and sparking lights are designed as the visual image makes people impressed and interested. Attracting guests coming to the restaurant which sells the delicious burger.

 

结合品牌视觉形象的黑金色调设计,店铺空间也运用了大量的黑金色块。主次双入口设计最大化链接商城人流,入口直面服务台,就近设置自助点餐机。

Like the logo, we used black and gold to continue the Visual Identity design in the lobby. There are two entrances, one for the shopping center and one for the business building. The counter is located at the center of the restaurant and with Self-Service Kiosks which is near the main entrance.

 

异形吊顶运用金属格栅创造出飘动的视觉效果,呼应了汉堡的核心——柔软美味,又与原始空间内锋利刚硬的几何线条碰撞出空间的触觉美感,在使用功能之上增加了美学关怀。

We used waving ceiling of metal grille to show the soft and essence of burgers. Besides the basic light functions, the ceiling curves make the original space become more touching.

 

温润桌椅配合冰冷奢华的大理石平衡温度感受。深色金属与石材增加了空间重量,令人感到稳重和具有安全感,起伏的金属吊顶勾勒出空间的流动感。保留场地中的落地玻璃,白天引入室外光线,灯光从上方的金属格栅中穿过使氛围更加柔和舒适。

Furnishing with warm color table enable to balance the cold color tone on the luxury marble decoration. The dark metal and stone materials let the atmosphere become stable and magnificent. This undulating outlines create the spaciousness and the surrounded glass wall brings the brightness with the sunlight. At night, the light pass through the metal grille make the atmosphere comfortable and gentle.

 

厨房空间与出餐点餐空间整体设计,形成服务中岛;就餐区环绕着中岛设置,实现了最佳的服务效率与最高效的餐厨功能。与此同时开放的厨房界面使得顾客能直观运作中的厨房,可见的原材料与加工让人心安。

To improve service efficiency, we set about eighty seats and put the service bar in the middle. The open kitchen ensures customers could see all the burger ingredients and the cooking steps.

 

入口处将厨房的一部分暴露在玻璃外墙后用于展示,顾客可以观察食物的准备过程如肉排的烤制等,就餐体验也因此变得更有趣。

To make the eating experience more interesting, part of the kitchen will be set behind of the entrance and revealed to customers. When customers come in, they will see how the patties are made and barbecued.

 

如Adangs创始人所言“我们拥有可个性化定制的汉堡,也希望为顾客提供与之相应的独特用餐体验”,在这个汉堡空间设计中没有常规店铺的影子,“”美味夹心“”是一个专为轻食汉堡而定制的空间。

Unlike other ordinary ones, Adangs provides personalized burgers and unique eating experience space. We hope to makes everyone feels that this specialized space is perfectly designed for the burger shop. Makes the design full of every corner in your life. The unusual design by Usual design.

2019.08.14
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