image © 寻常设计
Adangs is a brand-new restaurant that focuses on providing high quality burger. The founder wants to have an exclusive restaurant has class and make the guests are able to enjoy the delicacy and great atmosphere. After knowing Usual Studio’s projects and concepts, the founder consigned us to give this restaurant a whole new look.
To start the concept-design, we used the most important part of the burger, the patties and topping, as the main idea of Adangs logo. Simplest way to tell everyone that we focused on the most critical part, just like Adangs does.
Being sandwiched in the burger, no doubt patties and toppings are the best and fabulous part which makes the whole burger so tasty. Likewise, we Usual Studio wants to present the most attractive part is inside the restaurant, the elegant gesture between the floor and ceiling. The waving ceiling and sparking lights are designed as the visual image makes people impressed and interested. Attracting guests coming to the restaurant which sells the delicious burger.
Like the logo, we used black and gold to continue the Visual Identity design in the lobby. There are two entrances, one for the shopping center and one for the business building. The counter is located at the center of the restaurant and with Self-Service Kiosks which is near the main entrance.
We used waving ceiling of metal grille to show the soft and essence of burgers. Besides the basic light functions, the ceiling curves make the original space become more touching.
Furnishing with warm color table enable to balance the cold color tone on the luxury marble decoration. The dark metal and stone materials let the atmosphere become stable and magnificent. This undulating outlines create the spaciousness and the surrounded glass wall brings the brightness with the sunlight. At night, the light pass through the metal grille make the atmosphere comfortable and gentle.
To improve service efficiency, we set about eighty seats and put the service bar in the middle. The open kitchen ensures customers could see all the burger ingredients and the cooking steps.
To make the eating experience more interesting, part of the kitchen will be set behind of the entrance and revealed to customers. When customers come in, they will see how the patties are made and barbecued.
Unlike other ordinary ones, Adangs provides personalized burgers and unique eating experience space. We hope to makes everyone feels that this specialized space is perfectly designed for the burger shop. Makes the design full of every corner in your life. The unusual design by Usual design.