The project includes two bespoke gentlemen's wear shops, located on Zhongshan Road in Dalian city and Harbin Road in the development zone. The client hopes that they will progress at the same time and have the same tonality.
First of all, the positioning of the brand is younger suits, facing younger customers, so we will not consider the general "deep wood British style" at the beginning. And from the perspective of style, we don't like to define a style by one name, such as "American countryside" and "French garden". These are generally the stacking of symbols, not the discussion of specific space temperament. We hope that our design results should not be summarized in a general vocabulary, but should be full and multidimensional.
People have the habit of thinking, and this habit of thinking is also a part of space experience. For example, when it comes to customization, people will unconsciously think of "British style", after all, suits are not a natural product of Chinese culture. If we remove this kind of "conventional impression" rigidly, it may make people feel "strange" and further affect their consumption behavior. So we still hope that there will be some "european style" in the space. Our first consideration for a younger place is the sense of simplicity, simple things also tend to be very masculine,and we hope to find some softness in this masculine feeling, it is more in line with the temperament of today's young people, like sweet men. Arch is a common European architectural element, after geometrized, some thing interesting may appears, and the simplified arch has both simplicity and softness. So we use the "simplified arch" as the spatial clue, it puts the flownline of the space together, a "space of sweet men" created.
The first store is located in the most prosperous area of Dalian. Its facade is a square "box". We further simplified it and added a luminous canopy. It is a warm street corner at night.
The store is a little bit small, and the entrance area is a space for exhibition and talking area. We organize it into a group of staggered arches. On the top of the center, we designed a luminous arch rib with geometric language, which is more or less Gothic. We hope it has some "european style".
We also choose stainless steel and acrylic materials for the desks and chairs here, which makes them feel lighter and younger. The protagonist in the space is still products.
From the entrance space to the interior space, we hope that people feel more and more warm, just like a person's temperament. The more they come into contact, the more they find that "it" is a "sweet man".
In addition to the space temperament, we focus on the necessary functions for further communication in the process of customized service, where customers and shop assistants can discuss every detail of customization.
In addition, we also set up some "little surprises" in the space. There may be some small gifts for the guests here. Here we pull out some fabrics and accessories from the wall to facilitate customization and selection.
We make some special embroidery crafts into picture frames and put them on the table for display.
The second store is located in the street shop on the ground floor of the client group company, the original appearance here is a row of shops divided by "diamond cut" pillars, the client hopes that the facade design of the shop will not be too out of touch with the adjacent shops, so we kept these "dividing pillars" first. As it faces south, the sun will be exposed to indoor products in the daytime, so we consider from the functional point of view to make a row of sunshades.
In addition to displaying the products in the window, we hope it can be more transparent, so that we can directly see the "sweet men" atmosphere in the room from the outside. However, due to the limitation of the original structure, the indoor arch can not be opposite to the facade arch, so we just make them into different rhythms. Walking on the street we look into indoors, it has a special dynamic.
The space of the front hall is very high. We use a whole arch to run through the whole space, which blurs the boundary between the ceiling and the wall, and makes the background of the left product area more concise and highlights the products, The geometric "luminous arch rib" on the right continues the image of "european style".
The men's area inside continues the space feeling of "warmer".
The inner corridor and the front hall form a circular flownline. This corridor integrates several functional spaces. We want our guests to feel like they want to stay in each "compartment" here. Besides, we also hope that this windowless place will be more interesting on the contrary.
The product display cabinet is the core of the room. We have designed multi-level lighting here. With more modern display methods, the quality of the products is more enhanced.
The toilet is one of the key points of space quality, and we hope it's cool as well.
|功能/program：||商业建筑 艺术品 专业商店 环境小品|
|材料/material：||玻璃 涂料及抹灰 膜 木材 吊顶|