在西方，“服装”与建筑学之间的渊源由来已久。从Semper到Herzog & de Meuron，过去的一个半世纪里，相关讨论一直是建筑学的重要话题。 “裁剪”、“包裹”、“折叠”、“拼贴”等服饰制作的基本手法转译并折射在园区具体的建筑设计之中，成为形态与空间塑造的基础。
Project Name: Anzheng Cultural Industry Park
Design Institute: DC ALLIANCE
Design Team: Dong Yi, Zhu Jiasheng, Cheng Jiujun, Hu Yong, Wang Siyuan, Shi Linlin, Liu Chenjun
Location: Haining, Zhejiang Province, China
Land Area: 129,000m2
Floor Area: 265,000m2
Project Year: 2015
Photographs: Lyu Hengzhong
“Anzheng” is a fashion brand that is designed as “popular luxury goods”. And its park is a comprehensive industrial park that integrates office, hotel, shopping mall, production, exhibition and fashion show to provide a high-end place for public participation. The core concept of Anzheng’s fashion design lies on the fusion of the ancient and the modern, Chinese and western culture, therefore, the architectural design also needs to represent the cultural prospective with its own language.
In western countries, it is a time-honored relation between “fashion” and architecture. From Semper to Herzog & de Meuron, relevant discussions have never been stopped in terms of architecture in the past one and a half century. Basic techniques in dress making, e.g. “tailoring”, “wrapping”, “folding”, “splicing”, etc, have been translated to and reflected in the detailed design of buildings in the park and facilitated the creation of form and space.
The design idea needs to be guided to the special element – “Landscape” in Chinese cultures, so as to deeply inherit Chinese traditional cultures and convey enterprise spirit through building image. For ancient scholars in China, “The description of landscape through written language or paintings” reflects the detailed behaviors to realize the ideal of philosophy during art creation. The buildings encircle the central courtyard, which provides a 360° long scenery roll and represents a status of “both mountain and city”, thus becoming the landmark of the area.
Between the urban interface and central courtyard, the space of an interior street is “tailored”, different scenarios are organized at different sections and arranged in a circular manner around the courtyard depending on different function zones. The production activities and routine work of enterprises are combined with life and natural landscape in the reappearance of deep cultures, becoming an organic whole that also serves as a source of vitality for the innovation of enterprises.